Wednesday, 17 December 2025 by World Design Consortium

Dr. Jekyll and Mr. Hyde Office Transforms Through Light Alone

Teodora Panayotova and Max Baklayan demonstrate dual purpose workspace design for Tavex regional headquarters


Award-winning office achieves day-to-night character transformation entirely through strategic lighting design.

A financial institution's headquarters that hosts serious client meetings at noon and team celebrations at seven in the evening might sound like two separate facilities. Yet designers Teodora Panayotova and Max Baklayan achieved precisely this duality within a single 490 square meter space in Sofia, Bulgaria. The Dr. Jekyll and Mr. Hyde office created for Tavex, a gold and silver bullion trader operating across ten European countries, operates under a deceptively simple principle: Work and Play, but never mix the two. The design team invested transformation energy entirely in lighting infrastructure, including custom rail lights, neon installations, and LED arrays that allow the space to shift from polished corporate environment to intimate gathering venue through switch adjustments alone. The strategic insight extends far beyond aesthetics into smart real estate thinking.

Organizations with distributed teams face a particular challenge: creating headquarters that inspire pride across multiple locations while serving practical daily functions. Tavex employees spread across Sofia, Plovdiv, Varna, Burgas, Bucharest, Belgrade, and Athens needed a regional center worthy of collective identification. The material palette addresses both identities simultaneously. Polished concrete and black marble convey the stability essential to precious metals trading, while Persian rugs and warm OSB panels introduce human warmth that transforms under evening illumination. Glass walls throughout maintain visual connectivity and flatten hierarchical signals. The project earned a Golden A' Design Award in Interior Space, Retail and Exhibition Design, recognizing the sophisticated resolution of competing spatial demands. For brands evaluating workspace investments, the Dr. Jekyll and Mr. Hyde office demonstrates that lighting systems can deliver spatial transformation with remarkable elegance and efficiency.

The dual-purpose approach pioneered in the Dr. Jekyll and Mr. Hyde project suggests a compelling direction for brands seeking maximum value from physical spaces. Transformation happens through technology and intention, enabling single spaces to serve multiple purposes. What might your organization accomplish if the same space could serve focused productivity by day and meaningful community building by evening?



Dr. Jekyll and Mr. Hyde Office Transforms Through Light Alone
#DualPurposeDesign #WorkspaceTransformation #OfficeDesign #InteriorDesign #ADesignAward #CorporateInteriors #LightingDesign

Blog Posts


cultural synthesis in hospitality design

Suigetsu by Prism Design Transforms River Geography into Restaurant Brand Identity

Golden A Design Award Winner Demonstrates Cultural Synthesis Strategy for Hospitality Enterprises Seeking Distinctive Spaces. Cultural fusion grounded in specific geography creates dining experiences competitors cannot replicate.

Two rivers meet in Chongqing, and a restaurant becomes something new. Suigetsu shows hospitality brands how geography transforms into unreplicable identity.

Tuesday, 16 December 2025 by World Design Consortium

#RestaurantDesign #CulturalFusion #InteriorDesign

constraint-driven design

Flexhouse by Evolution Design Transforms a Triangular Plot into Lakeside Poetry

Evolution Design's Golden A' Design Award winner demonstrates constraint-driven architecture that creates distinctive brand value. Site constraints become design opportunities when architects embrace rather than fight limitations.

Flexhouse turns an unbuildable triangular plot into award-winning lakeside architecture. The constraint-driven approach holds lessons for brands.

Wednesday, 24 December 2025 by World Design Consortium

#ADesignAward #ArchitecturalDesign #Flexhouse

memorial landscape design

Historical Park by Udo Dagenbach Proves Landscapes Can Hold Memory and Life

Berlin memorial garden uses land art and minimal art to serve recreation and remembrance simultaneously. A prison site becomes a park that remembers without demanding solemnity.

Udo Dagenbach's Historical Park in Berlin proves landscape architecture can honor difficult history while creating living recreational space for communities.

Tuesday, 16 December 2025 by World Design Consortium

#LandscapeArchitecture #MemorialDesign #UrbanPlanning

research-driven design

Olga Szymanska's Hus Table Proves Children Know Something Architects Forgot

Golden A' Design Award winning furniture born from observing children build miniature worlds from above. Research-driven observation produces furniture that educates across generations.

A coffee table that teaches architecture? Olga Szymanska watched children at play and noticed something adults miss. The insight shaped everything.

Tuesday, 16 December 2025 by World Design Consortium

#FurnitureDesign #EducationalPlay #ADesignAward

material innovation strategy

Happy Aquarius by Chungsheng Chen Reveals Material Innovation Strategy

Golden A' Design Award Winner Demonstrates Category Creation Through Silicone Water Bottle Design. Choosing unconventional materials can transform commodity products into distinct market positions.

A water bottle that doubles as fitness equipment? The Happy Aquarius reveals how material innovation creates entirely new product categories.

Tuesday, 16 December 2025 by World Design Consortium

#ADesignAward #ProductInnovation #WellnessDesign

cultural anchoring in design

Ryohei Kanda's RICCA Makes Cherry Blossom Season Last Forever

Tokyo bar design transforms ephemeral Hanami tradition into enduring hospitality experience through holographic innovation. Capturing transient beauty permanently creates hospitality spaces that invite repeated visits.

RICCA by Ryohei Kanda captures fleeting cherry blossom magic year-round. A template for hospitality brands seeking trend-resistant venue design.

Wednesday, 24 December 2025 by World Design Consortium

#HospitalityDesign #InteriorDesign #CherryBlossom

heritage translation architecture

Haus M by gronych dollega architekten Transforms Mining Heritage into Living Architecture

Translating Client Profession into Spatial Experience Offers Strategic Model for Identity Architecture. A mining surveyor's profession became a six-meter-high sculptural living space.

A mining surveyor's profession became a six-meter-high floating gallery. The methodology applies to any organization seeking identity architecture.

Tuesday, 16 December 2025 by World Design Consortium

#HeritageArchitecture #ADesignAward #ModernResidential

spatial audio design

Sestetto by Scarascia and Zonca Turns Audio Into Architecture

Material specific speaker design transforms brand environments through concrete ceramic and wood acoustics. Spatial audio systems position different instruments through purpose-built speakers across physical spaces.

Concrete for bass, ceramic for voices, wood for strings. Sestetto proves that audio environments deserve architectural thinking for brands.

Thursday, 18 December 2025 by World Design Consortium

#Sestetto #SpatialAudio #ADesignAward

behavioral research in furniture design

Coupe Stool by Nagano Interior Proves Observation Beats Market Surveys

Japanese manufacturer transforms behavioral research into an award winning kitchen stool for overlooked domestic moments. Systematic behavioral observation reveals furniture categories that consumer surveys miss entirely.

Nagano Interior watched people lean awkwardly against kitchen counters then designed a stool for the space between standing and sitting.

Tuesday, 16 December 2025 by World Design Consortium

#FurnitureDesign #JapaneseCraftsmanship #ADesignAward

vintage packaging design

Secret Tarts by GarryVeda Design Bureau Borrows Centuries of Trust

Golden A' Design Award Winning Cannabis Packaging Reveals Visual Mechanisms for Heritage Communication. Vintage visual language lets brands manufacture perceived heritage through specific design mechanisms.

Vintage pharmaceutical aesthetics trigger instant trust. Secret Tarts reveals how brands borrow heritage through precise visual mechanisms.

Tuesday, 16 December 2025 by World Design Consortium

#VintagePackaging #BrandDesign #PackagingStrategy

automotive design language

Qoros 7 by Fengyou Gong Transforms Philosophy Into Automotive Brand Identity

Qubic Aesthetics demonstrates design language development through classical philosophy and geometric consistency across vehicle touchpoints. Philosophy-grounded design languages build stronger brand recognition than surface styling alone.

The Qoros 7 reveals how philosophical foundations create stronger brand recognition than surface styling. A case study in design language.

Tuesday, 16 December 2025 by World Design Consortium

#AutomotiveDesign #BrandIdentity #QubicAesthetics

urban agriculture design

K Farm by Vicky Chan Turns Zero Greenery Into Coastal Agricultural Laboratory

Golden A' Design Award winner demonstrates triple farming methodology creates resilient community spaces from industrial sites. K Farm transforms abandoned industrial land into a thriving urban agriculture template through community-first design.

K Farm turned zero greenery into a thriving harbor farm through community consultation and triple methodology. The template applies far beyond Hong Kong.

Tuesday, 16 December 2025 by World Design Consortium

#SustainableDesign #UrbanFarming #ADesignAward

modular product architecture

Max Series by Qiang Liu Redefines Modular Smart Home Strategy

Golden A Design Award Winner Demonstrates Product Family Architecture for Enterprise Market Flexibility. Modular smart control systems create deployment flexibility and contextual precision for enterprise smart home strategies.

The Max Series reveals how coordinated device families create strategic flexibility for smart home enterprises. Modular architecture in action.

Tuesday, 16 December 2025 by World Design Consortium

#SmartHome #HomeAutomation #ADesignAward

corporate architecture strategy

Citychamp Dartong Plaza by NDA Group Merges Heritage and Innovation

Golden A' Design Award winning Fuzhou headquarters synthesizes Tulou traditions with ecological workspace design. Corporate architecture becomes a strategic asset when expressing both heritage and forward-thinking values.

NDA Group's Citychamp Dartong Plaza reveals how corporate architecture can honor heritage while breeding innovation. A lesson in building values.

Tuesday, 16 December 2025 by World Design Consortium

#CorporateArchitecture #SustainableDesign #WorkplaceInnovation

digital fabrication

Joel Putnam and Team Built The Forum in Twelve Hours

Digital sheet metal forming eliminates tooling constraints and opens new possibilities for brand architecture. Manufacturing constraints no longer determine what brands can create in physical space.

The Forum pavilion produced 66 unique aluminum panels in 12 hours. For brands exploring physical presence, the question shifts from cost to creativity.

Tuesday, 16 December 2025 by World Design Consortium

#DigitalFabrication #ArchitecturalInnovation #ADesignAward

sports packaging design

Pepsi NFL Limited Edition by Dennis Furniss Bridges Cultures Through Cans

Research Partnerships with Local Sports Organizations Transform Global Beverage Packaging into Regional Celebrations. Data-driven team selection and pandemic context shaped packaging that brought stadium energy home.

Research partnerships and contextual awareness transformed Pepsi cans into cultural bridges for Mexican NFL fans during pandemic isolation.

Tuesday, 16 December 2025 by World Design Consortium

#PackagingDesign #NFLMarketing #ADesignAward

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Highlights of the Day


Winner Designs

DMAG Design Magazine is pleased to present award-winning projects from world's best designers and brands.

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Supa Fama  by Shelley Mock
Golden 2023
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Supa Fama

Shelley Mock

Restaurant and Bar

R65  by Ray Yacht Design
Silver 2024
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R65

Ray Yacht Design

Hybrid Trawler Yacht

The Next 40 Years by Szu-Hsin Cheng
Bronze 2019
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The Next 40 Years

Szu-Hsin Cheng

Office

Rostrus by Mark Melnikov
Bronze 2020
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Rostrus

Mark Melnikov

Film Set

Creeks by Be Genius Design
Bronze 2022
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Creeks

Be Genius Design

Food Waste Treatment

MRC Vison by Tomoya Akasaka
Platinum 2023
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MRC Vison

Tomoya Akasaka

Market

Stickman by Yitian Zeng
Iron 2024
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Stickman

Yitian Zeng

Brand Design

P Y Lung by Chung Sheng Chen
Silver 2018
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P Y Lung

Chung Sheng Chen

Breath Training Game

Corridor by Ke-HsuanYang
Silver 2022
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Corridor

Ke-HsuanYang

Restaurant

Feel Ordinary Life by Chunyang Wang
Bronze 2024
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Feel Ordinary Life

Chunyang Wang

Aromatic Candles

Layer by Fuma Fujiwara
Silver 2022
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Layer

Fuma Fujiwara

Stool

Shay Vsop by Tiago Russo
Silver 2022
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Shay Vsop

Tiago Russo

Luxury Cognac

Haus M by Gronych + Dollega Architekten
Golden 2016
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Haus M

Gronych + Dollega Architekten

private house

Shougang SoReal Xr Park by Skylimit Entertainment Group
Silver 2024
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Shougang SoReal Xr Park

Skylimit Entertainment Group

Space Design

Verdurous Home by Chien-Neng Chang
Silver 2019
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Verdurous Home

Chien-Neng Chang

Residential Apartment

Wan Xiang Sheng by Huang Feng
Golden 2022
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Wan Xiang Sheng

Huang Feng

Tea Packaging

Holokit X by Botao Hu
Silver 2023
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Holokit X

Botao Hu

Mixed Reality Headset For Phones

Relstation by Mitra Mohebbi
Silver 2021
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Relstation

Mitra Mohebbi

Privacy Chair

Jiangmen Tech City by Jintao Zhai
Golden 2024
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Jiangmen Tech City

Jintao Zhai

Mixed Use Architecture

Tiles by Wei Jingye / 魏靖野
Iron 2022
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Tiles

Wei Jingye / 魏靖野

Writing Desk

Amores by A4DH Branding Services
Silver 2024
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Amores

A4DH Branding Services

Beauty Lounge

Ocean View by Ziel Home Furnishing Technology Co., Ltd
Bronze 2022
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Ocean View

Ziel Home Furnishing Technology Co., Ltd

Cat Litter Box

Jinwan Huafa International  by Zhuhai Huafa Properties Co., Ltd.
Silver 2019
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Jinwan Huafa International

Zhuhai Huafa Properties Co., Ltd.

Business Center

Finenutri by Guangzhou Ruoyuchen Technology Co., Ltd.
Silver 2024
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Finenutri

Guangzhou Ruoyuchen Technology Co., Ltd.

Wellness Packaging

The Peacock by Kyle MertensMeyer
Platinum 2021
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The Peacock

Kyle MertensMeyer

Wine Cellar

Tanggou Yingchun by Shenzhen Baixinglong Creative PKG Co,.Lt
Silver 2020
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Tanggou Yingchun

Shenzhen Baixinglong Creative PKG Co,.Lt

Effectively Protect Products and Promote

Infier by Fereshteh Haji Gholami
Iron 2022
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Infier

Fereshteh Haji Gholami

Chaise Longue

River by Sini Majuri
Iron 2021
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River

Sini Majuri

Vase

Robuddy by Ufuk Ogul Dülgeroglu
Golden 2023
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Robuddy

Ufuk Ogul Dülgeroglu

Autonomous Guide Dog

LegeeD7 by Hobot Technology Inc.
Silver 2021
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LegeeD7

Hobot Technology Inc.

Vacuum Mop Robot

ExyOne Shoulder by ARBO design
Iron 2019
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ExyOne Shoulder

ARBO design

Wearable Exoskeleton

Pullman Yuxi Yunnan by Luo Dan - DDA
Silver 2022
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Pullman Yuxi Yunnan

Luo Dan - DDA

Deluxe Five Star Hotel

Fleur by Essa Sonolee
Silver 2024
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Fleur

Essa Sonolee

Sofa

Single Wall by Pedro Sunyé
Silver 2024
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Single Wall

Pedro Sunyé

Residence

CRCRTA by Chen Zilong
Bronze 2021
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CRCRTA

Chen Zilong

Corporate Identity

Hidro Mamma Mia by ARBO design
Silver 2019
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Hidro Mamma Mia

ARBO design

Homemade Pasta Machine

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